Throughout my time as the Creative Manager with Maze Group, I’ve worked primarily on building landing pages, launching social mdeia ads, and directing UGC content for the brands we work with. Our team is small (there are four of us) and together we launch marketing campaigns that help these brand grown their reach.

CROWN AFFAIR

THE CLIENT: CROWN AFFIAR

We’ve launched a few series of ads + landing pages with Crown Affair that helps them capture new customers.

THE DELIVERABLES

Static ads
Video & GIF Ads
UGC Chopped & Repurposed Ads with voiceover Product-focused landing pages
Brand-focused landing pages

SOCIAL ADS

LANDING PAGE STRATEGY

Each LP has a specific strategy for capturing a new customer. Our product-focused pages aim to educate customers on the performance, ingredients and use-cases of the product. Crown Affair’s products sell at a high price point, and it’s been effective to convince customers that they are a better value than less expensive compeitors.

FUNCTION HEALTH

THE CLIENT: FUNCTION HEALTH

One of Function’s growth stunts is that a large percentage of potentional customers drop off on their get-to-know-you Typeform before finishing the question. Another is that a lot of people hesitate to sign up to the plaftorm once they are granted access after a waitlist period. The solution we’ve helped them with has been an educational series of email flows that show these drop-off customers about the benefits and value that Function provides through their lab tests and health monitoring dashboard.

Throughout designing these flows, we also picked up on insights that lead to building a strategy for the re-design of their homepage and their how-it-works platorm pages.

THE DELIVERABLES

Email flows for:
• Waitlisted customers
• Typeform drop-off customers
• Post-purchase welcome flow
• Abandoned cart flow

HOBO BAGS

THE CLIENT: HOBO BAGS

In working with our team on a Conversion Rate Optimazation project for HOBO Bags, the focus here was testing insights that arose in an audit for their e-com site. We took the results we found through these A/B tests and re-designed their PDPs for better conversion.

THE DELIVERABLES

Mockups
• Bunldle selction cards
• Homepage sections for CRO

BUNDLE SELECTION CARDS