AC WORKWEAR
GARMENT TAG DESIGN PACKAGE
THE BRAND: AC WORKWEEAR
The AC brand makes workwear for workers. It’s not fashion, it’s heritage of the southwest and the plains.We jumped into this project before AC was born, and to design the tags and hardware for this brand is to give it it’s first identity.
THE DELIVERABLES
• Monogram brand logo
• Printed hangtag
• Woven illustration Patch
• Printed official seal label
• Woven jean tab tag
• Jean buttons
• Jean rivets
• Snap buttons
THE (SEMI)FINAL LOOKS
#1 | THE MONOGRAM LOGO
THE RESULT
We took inspiration from the cattle ranches of the west. The famous ranches like 6666 Ranch and King Ranch are known by their bent iron logos posted above their fenced entrances. What started with a cursive monogram was too stylized, and what you see below is the emblem we turned up with that reflects the grit and western heritage where AC brand was born.
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We took inspiration from the cattle ranches of the west. The famous ranches like 6666 Ranch and King Ranch are known by their bent iron logos posted above their fenced entrances. What started with a cursive monogram was too stylized, and what you see below is the emblem we turned up with that reflects the grit and western heritage where AC brand was born.
THE RESEARCH
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THE VARIATIONS
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THE VARIATIONS
#2 | THE WOVEN ILLSTRATION PATCH
THE RESULT
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#3 | THE HANGTAG
THE RESULT
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#4 | THE OFFICIAL SEAL LABEL
THE RESULT
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#5 | THE JEANS TAB TAG
THE RESULT
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#6 | THE HARDWARE
JEAN BUTTONS
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RIVETS
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RIVETS
THE RESEARCH
BRAND DECK
WILLY CHAVARRIA
BRAND IDENTITY
THE MAXX AGENCY
WEB DESIGN & IDENTITY
GEORGIANNA WELLS